Latest articles
All articles →Revenge Saving: The New Money Habit Pushing US Savings Rate to 4.9%
The anti-splurge movement sweeping the US in 2025, and why Japan was ready for it all along.
Read more →Money Dysmorphia: Why 43% of Gen Z Feel Broke Even When They Aren't
Enough savings, endless anxiety. Inside the SNS-fueled distortion of how we see our own money—and how to reset.
Read more →A Field Guide to Global Beauty Trends: From Slow Aging to Quiet Luxury
Slow Aging, Quiet Luxury — a single map of global beauty trends. Not the buzzy ingredients or brands, but the shift in beauty values behind them, read through data.
Read more →The 2026 Guide to Global Money Trends: From Loud Budgeting to Cash Stuffing
Loud Budgeting, Soft Saving, Cash Stuffing — a single map of the money trends born overseas. Which one fits you, and how to actually practice it in Japan.
Read more →A Guide to the World's Life-Optimization Trends: Sleep, Rest, and Owning Less
Sleepmaxxing, Bed Rotting, Underconsumption Core — a single map of the world's trends for a better-designed life. Sleep, rest, and belongings, tuned by data rather than by feel.
Read more →Soft Saving: Why 73% of Gen Z Prioritize Today Over Retirement
73% of US Gen Z say today's quality of life beats retirement savings, per Intuit. Meet Soft Saving—frugality that doesn't sacrifice you—seen through Japan's saving traditions.
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